How to Post Videos to Instagram with Lumen5
It seems like everyone and their dog is on Instagram these days. Are you on there? Is your brand there?
The stats don’t lie: 1 billion users and 71 percent of US brands use the app. If you’re not using it, you should get on it ASAP. It’s where your ideal customers/clients and competitors are, which means it’s where you should be as well.
You have no excuse: Lumen5 makes it easier to show up big, to stay relevant and to make the most of everything Instagram has to offer.
Instagram: “Hey, Over Here!”
More and more brands are finding that visual content is a great way to maintain customer engagement and to translate that into direct and consistent sales. While there are many platforms that allow brands to visually connect with their customers, Instagram is the best contender in the field.
They constantly introduce new features like Instagram Stories and IGTV to enhance user engagement; and establish partnerships with e-commerce platforms like Shopify to enable businesses to close the sale.
Video is King
Instagram’s success is attributed to the fact that video is king right now, especially among the younger demographic — which is Instagram’s biggest demographic, even in comparison to Facebook.
Younger consumers prefer to actively engage with brands, and studies have shown that they are much more willing to pay for experiences than for possessions. What better way to take customers through an experience than with video?
They want to see, hear, and engage with friends, family and brands in a more direct way (than scrolling through photos). They want clear and interactive communication and want brands to hold their attention in short bursts.
Enter Instagram Stories in 2016. It was launched as a way for people to engage and share their lives in a seemingly more candid way. Using Stories, users can post photos, collages or videos that disappear after 24 hours.
Turns out Instagram was spot on with this feature: people prefer to watch videos with direct and clear messaging. They don’t want to spend time navigating different pages to piece stories together themselves. Understandable. Nobody wants to “Sherlock Holmes” their way through Instagram. People want cohesive and engaging stories that they can like, share and interact with, easily.
Brands took note and quickly jumped onboard. They saw Instagram Stories as a medium to creatively show their customers how their products are made and sourced. They showed the behind the scenes — the blood, sweat and tears — so users can see the humanity in every process. A deeper level connection that they arguably couldn’t replicate on any other platform.
Again, numbers don’t lie — OK, they actually don’t say anything at all until we give them meaning. Instagram Stories has 400 million daily active users. Let’s give that some meaning.
That means that 400 million users — majority of which are your ideal customers or clients — watch Instagram Stories every single day. In fact, the average time spent by Instagram users in watching or viewing videos has increased by around 40 percent over the past few years. That’s an opportunity you don’t want to miss out on.
Those numbers have prompted numerous brands to produce engaging content, mainly videos, that convey their brand personality and establish their brand identity. They see that customers connect more with their brand messaging when they realize that their brand’s mission is so much more than making money. The result? More loyal customers that recommend their businesses to friends and family (the most valuable referrals).
Additionally, Instagram Stories is a gateway to immediate sales. Instagram’s partnership with Shopify makes it possible for users to find and buy products in the blink of an eye. Brands can tag products in their Stories or Instagram posts, which users can click to buy without exiting the Instagram app. Neat, huh?
Before you get bogged down with dollar signs, you don’t have to blow your budget to produce engaging videos and replicate the success that major brands are having with Instagram videos. You don’t even have to start from scratch.
You already know your audience, you already have content, you have a computer and a smartphone. That’s all you need to create engaging videos for Instagram with Lumen5.
Create Instagram Videos with Lumen5 in 5 Minutes
First step is to make a Lumen5 video! You can watch the awesome tutorial one of our customers made below, or check out our
written guide on how to make an awesome Lumen5 video.
The next step is to share your videos on Instagram. There are two key ways to post your Lumen5 videos to Instagram: Dropbox and iCloud.
Share Your Lumen5 Videos to Instagram
Instagram doesn’t currently allow you to post your videos directly from your computer to Instagram. When you create videos on Lumen5, you need to save them to your computer, transfer them to your phone and then post them to Instagram.
Let’s go through the process step-by-step.
Download the video file from Lumen5 onto your computer.
The next step is to upload your Lumen5 video to Dropbox (Android/iOS) or Apple iCloud (iOS only) so that you can access it from your phone.
Download the video file from the Dropbox/iCloud Drive mobile app onto your phone.
Tip: You can upload videos straight from the iCloud Drive “File” app directly to Instagram.
Post the video to Instagram from your mobile device
Keep in mind that the videos you create for Instagram can be used on other platforms. For example, you can connect your Facebook account to your Instagram as a way to transfer content from one platform to the other.
We’re simply saying that your Lumen5 videos can be published on all your social channels.
You’re welcome 🙂
Ready, Set, Create
Instagram is a powerful resource for establishing and growing a loyal customer base. When used properly, features like Instagram Stories can help brands leverage the power of video for their businesses.
Lumen5 makes it so much easier to do that. Big and small businesses use the software to create videos that engage their customers in a meaningful way. In other words, brands can quickly (in 5 minutes or less) convey their brand messaging and push the limits of their creativity to create and publish captivating content.
Ready to post your Lumen5 video to Instagram? Go on. Keep your users hooked and churn their interest into sales.
Lumen5 is a video automation platform that allows brands and businesses to produce social video content at scale using A.I. and machine learning.